BIOPURE

In collaboration with the creative director at HUMAN Agency, I led the comprehensive rebrand of Biopure™, a deep-tech materials company pioneering the transition from petroleum-based polyester to fully sustainable alternatives without compromising performance or economics.

The polyester industry remains one of the largest contributors to petroleum dependency in global manufacturing. Biopure sits at the intersection of material science and environmental innovation, helping manufacturers transition to sustainable feedstocks at scale while establishing the company as a leader in a rapidly evolving market. My role centered on designing and developing the complete brand system from the ground up. I created the custom logo and wordmark, built a visual identity inspired by the circular breakdown of polyester waste, and established a scalable design language across print and digital applications. I also redesigned the website, developed the wireframe architecture, and created a flexible social media system that could grow with the brand over time. Every element was intentionally designed to align with Protein Evolution, Biopure's sister company, creating a cohesive brand ecosystem while allowing each brand to maintain its own distinct identity.