I had the pleasure of collaborating with the creative director of Human Agency to redefine Biopure™, the eco-friendly hero transforming polyester manufacturing. Biopure™ enables manufacturers to shift from petroleum to sustainable alternatives without sacrificing quality, benefiting both the planet and the economy. My contributions included developing new branding, revamping the website, designing wireframes, and building social media frameworks, all while ensuring a cohesive look that aligns with its sister brand, Protein Evolution. I developed a custom mark and wordmark inspired by the circular flow of polyester waste breakdown to create a fresh identity for Biopure™. Together, we positioned Biopure™ as a powerful symbol of sustainable innovation in the polyester industry.