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STYLISH 80'SSynthetic State
Dorado

DORADO

Brand IdentityCustom IllustrationPackaging DesignMerch Design

DORADO is coffee with a past and a purpose. Born in the hills of Salento, it brings the strength of tradition into something fresh, smooth, and proudly Colombian.

At the center of the brand is Dorado, the donkey who helped the family deliver their first beans. Not just a mascot, he is the soul of the brand. Loyal. Familiar. Always moving forward. His story is woven into every label, every poster, every pour. The illustration system was built around that character, giving the brand a warmth and humanity that mass-market coffee simply cannot replicate. DORADO is clean, confident, and cultured. A brand built to be worn, shared, and talked about. From the cafe to the merch to the last sip, it honors where it started and invites you into something bigger. Because good coffee is more than taste. It is connection, character, and community.

Project Overview

Deliverables

Brand Identity System
Creative Concepting
Custom Logo & Wordmark
Custom Mascot & Illustrations
Packaging Design
Brand Strategy
Social Media Framework
Print Collateral
Merch Design
Brand Guidelines
ClientDorado
AgencyCreative Edge
CategoryCULTURE