FORUM COFFEE

In partnership with CAAVA Design, I collaborated with Forum Coffee House to revamp their brand identity and elevate their presence in San Diego, California.

The goal was to attract returning customers with a high-end aesthetic while maintaining the tech-driven vibe Forum is known for. I was given creative freedom to develop a new logo and wordmark that would not only stand out in the coffee space but also resonate within the tech industry. To create a fresh, clean direction, I selected the timeless serif font Chester, a strong typeface that works seamlessly across platforms, from headlines to layout design, forming the foundation of the logo mark. I also developed multiple pattern variations using the chosen type, providing new packaging concepts that align with the brand's sophisticated yet approachable image. Forum is a space where people exchange ideas over quality coffee and conversation, and every design element was crafted to reflect that collaborative, forward-thinking environment.