OAKLEY PRODUCT LAUNCH
Overview
Overview
In collaboration with Movetic, the Oakley project was crafted to showcase the brand’s innovative new product launch through a future-forward, tech aesthetic. Designed for both print and social platforms, the campaign integrated layered textures and lighting effects to highlight the products' functionality in outdoor settings. A key objective was to stay on-brand, ensuring consistency with Oakley’s latest line and reinforcing a cohesive brand image across all touchpoints. Working closely with the creative director, I explored various layout designs, and once the direction was approved, I developed a range of sizes tailored for social and print applications. The design approach emphasized minimalism with a tech-forward edge, using grain and depth to create a sleek, impactful presentation. Social designs featured clear, engaging callouts to showcase product features, with layouts optimized for both web and print. The product display became a focal point of the project, crafted to capture attention and pull viewers in as they passed by—reinforcing Oakley’s position as a future-forward thinker while maintaining a strong, consistent brand presence.
In collaboration with Movetic, the Oakley project was crafted to showcase the brand’s innovative new product launch through a future-forward, tech aesthetic. Designed for both print and social platforms, the campaign integrated layered textures and lighting effects to highlight the products' functionality in outdoor settings. A key objective was to stay on-brand, ensuring consistency with Oakley’s latest line and reinforcing a cohesive brand image across all touchpoints. Working closely with the creative director, I explored various layout designs, and once the direction was approved, I developed a range of sizes tailored for social and print applications. The design approach emphasized minimalism with a tech-forward edge, using grain and depth to create a sleek, impactful presentation. Social designs featured clear, engaging callouts to showcase product features, with layouts optimized for both web and print. The product display became a focal point of the project, crafted to capture attention and pull viewers in as they passed by—reinforcing Oakley’s position as a future-forward thinker while maintaining a strong, consistent brand presence.
In collaboration with Movetic, the Oakley project was crafted to showcase the brand’s innovative new product launch through a future-forward, tech aesthetic. Designed for both print and social platforms, the campaign integrated layered textures and lighting effects to highlight the products' functionality in outdoor settings. A key objective was to stay on-brand, ensuring consistency with Oakley’s latest line and reinforcing a cohesive brand image across all touchpoints. Working closely with the creative director, I explored various layout designs, and once the direction was approved, I developed a range of sizes tailored for social and print applications. The design approach emphasized minimalism with a tech-forward edge, using grain and depth to create a sleek, impactful presentation. Social designs featured clear, engaging callouts to showcase product features, with layouts optimized for both web and print. The product display became a focal point of the project, crafted to capture attention and pull viewers in as they passed by—reinforcing Oakley’s position as a future-forward thinker while maintaining a strong, consistent brand presence.
In collaboration with Movetic, the Oakley project was crafted to showcase the brand’s innovative new product launch through a future-forward, tech aesthetic. Designed for both print and social platforms, the campaign integrated layered textures and lighting effects to highlight the products' functionality in outdoor settings. A key objective was to stay on-brand, ensuring consistency with Oakley’s latest line and reinforcing a cohesive brand image across all touchpoints. Working closely with the creative director, I explored various layout designs, and once the direction was approved, I developed a range of sizes tailored for social and print applications. The design approach emphasized minimalism with a tech-forward edge, using grain and depth to create a sleek, impactful presentation. Social designs featured clear, engaging callouts to showcase product features, with layouts optimized for both web and print. The product display became a focal point of the project, crafted to capture attention and pull viewers in as they passed by—reinforcing Oakley’s position as a future-forward thinker while maintaining a strong, consistent brand presence.
