OAKLEY PRODUCT LAUNCH

In collaboration with Movetic, this campaign was crafted to showcase Oakley's innovative new product launch through a future-forward, tech-driven aesthetic built for both print and social.

The creative system was built around layered textures, precision lighting, and depth of field to highlight the products in outdoor performance settings, staying tightly on-brand with Oakley's latest line while reinforcing a cohesive visual identity across every touchpoint. Working closely with the creative director, I explored multiple layout directions before developing a full suite of sizes optimized for social and print applications. The design approach led with minimalism and a tech-forward edge, using grain and depth to create a sleek, high-impact presentation. Social executions featured clear, engaging callouts that surfaced product features without sacrificing visual tension. Each layout was crafted to pull viewers in, reinforcing Oakley's position as a future-forward performance brand with a consistent, commanding presence.