RADGRAD
Agency
Creative Edge
Category
Apparel
Apparel
Overview
Overview
In this freelance project, Rosio Torres reached out, seeking to bring her vision for RADGRAD to life. RADGRAD, a San Diego-based business, creates unique graduation leis that embody perseverance, commitment, and success. To develop the branding, I blended three distinct typography styles, resulting in an original wordmark that reflects the diversity of the education system and its individuals. The curves of the R were carefully chosen to mirror the delicate folds of the ribbons used to create RADGRAD's bespoke leis. The visual identity’s arrow-like structure in the letter "G" represents progress and the future, symbolizing that success is not just about past achievements, but where you're heading. I designed collateral, posters, and a social media strategy to bring the brand to life in a strategic, original way. To infuse a nostalgic feel, I created a custom camera flair effect for the photography, ensuring it resonated with millennials, Gen Z, and Alpha generations.
In this freelance project, Rosio Torres reached out, seeking to bring her vision for RADGRAD to life. RADGRAD, a San Diego-based business, creates unique graduation leis that embody perseverance, commitment, and success. To develop the branding, I blended three distinct typography styles, resulting in an original wordmark that reflects the diversity of the education system and its individuals. The curves of the R were carefully chosen to mirror the delicate folds of the ribbons used to create RADGRAD's bespoke leis. The visual identity’s arrow-like structure in the letter "G" represents progress and the future, symbolizing that success is not just about past achievements, but where you're heading. I designed collateral, posters, and a social media strategy to bring the brand to life in a strategic, original way. To infuse a nostalgic feel, I created a custom camera flair effect for the photography, ensuring it resonated with millennials, Gen Z, and Alpha generations.
In this freelance project, Rosio Torres reached out, seeking to bring her vision for RADGRAD to life. RADGRAD, a San Diego-based business, creates unique graduation leis that embody perseverance, commitment, and success. To develop the branding, I blended three distinct typography styles, resulting in an original wordmark that reflects the diversity of the education system and its individuals. The curves of the R were carefully chosen to mirror the delicate folds of the ribbons used to create RADGRAD's bespoke leis. The visual identity’s arrow-like structure in the letter "G" represents progress and the future, symbolizing that success is not just about past achievements, but where you're heading. I designed collateral, posters, and a social media strategy to bring the brand to life in a strategic, original way. To infuse a nostalgic feel, I created a custom camera flair effect for the photography, ensuring it resonated with millennials, Gen Z, and Alpha generations.
In this freelance project, Rosio Torres reached out, seeking to bring her vision for RADGRAD to life. RADGRAD, a San Diego-based business, creates unique graduation leis that embody perseverance, commitment, and success. To develop the branding, I blended three distinct typography styles, resulting in an original wordmark that reflects the diversity of the education system and its individuals. The curves of the R were carefully chosen to mirror the delicate folds of the ribbons used to create RADGRAD's bespoke leis. The visual identity’s arrow-like structure in the letter "G" represents progress and the future, symbolizing that success is not just about past achievements, but where you're heading. I designed collateral, posters, and a social media strategy to bring the brand to life in a strategic, original way. To infuse a nostalgic feel, I created a custom camera flair effect for the photography, ensuring it resonated with millennials, Gen Z, and Alpha generations.
