SYNTHESIS

Synthesis is a full-scale event system where design, AI, and technology converge into one continuous experience.

I built Synthesis end to end, shaping it around the forces redefining the design space: AI, generative tools, and real-time systems. The creative direction was driven by a clear vision of how everything should feel and connect, using a custom pattern tool I developed to establish a visual language that carries across every touchpoint. Those outputs informed everything, from stage visuals and signage to UI, motion, and social, turning the entire experience into a continuous story. The system was defined through a structured set of brand guidelines and built out in Figma, allowing every component to scale with consistency. AI was integrated into the workflow as a creative tool, accelerating iteration, expanding exploration, and helping bring ideas to life more fluidly. Imagery and video were developed alongside the work to build a cohesive atmosphere, so the world feels unified across screens, space, and motion. The website was built in parallel using Claude and Codex, allowing design and development to evolve together in real time. Every touchpoint reflects the same creative direction, carried consistently from concept through execution.