I had the opportunity to partner with the Walter & Wayne Agency to develop the branding and marketing strategy for Tattoo Care Pro. This exciting project went beyond skincare; it became a dedicated commitment to preserving the vibrancy and artistry of tattoos. Throughout the process, I focused on incorporating bold, masculine, and visually appealing elements to resonate with tattoo culture and stand out in the market. The brand’s centerpiece, a barcode-like mark inspired by stamps, became the visual heartbeat of the identity. Paired with a robust sans serif font, it created a recognizable visual language. For the packaging, I designed a tactile experience with a debossed mark that mimics the sensation of running fingers over freshly inked skin. To complement the design, vibrant photography showcased tattoo art, and bold red and black hues added a striking contrast. I also developed a numerical system to guide users through stages of recovery, enhancement, restoration, and protection, transforming Tattoo Care Pro into a sensory experience that truly celebrates the artistry of tattoos.