Bocadillo
Overview
Overview
Carla Burruel reached out, seeking to bring her vision for Bocadillo to life—a healthy, homemade lunch delivery service designed for South San Diego educators. Bocadillo offers a fresh approach to school functions, large gatherings, and corporate events by focusing on eco-friendly practices, approved district vendors, and vegetarian-based meals. Carla aimed to create an e-commerce platform and brand presence that resonate with her target audience. My contributions included designing a custom mark and iconography series that aligned with Bocadillo’s mission, while enhancing the user experience to simplify ordering. Alongside the website, which I’ve enhanced twice as her business grew, I developed merchandise, business cards, a custom QR code linked to Linktree, and magnets. I also structured a foundational social strategy and established print-ready templates for seamless production. This comprehensive approach strengthened Bocadillo's brand as a modern, sustainable solution for nutritious catering
Carla Burruel reached out, seeking to bring her vision for Bocadillo to life—a healthy, homemade lunch delivery service designed for South San Diego educators. Bocadillo offers a fresh approach to school functions, large gatherings, and corporate events by focusing on eco-friendly practices, approved district vendors, and vegetarian-based meals. Carla aimed to create an e-commerce platform and brand presence that resonate with her target audience. My contributions included designing a custom mark and iconography series that aligned with Bocadillo’s mission, while enhancing the user experience to simplify ordering. Alongside the website, which I’ve enhanced twice as her business grew, I developed merchandise, business cards, a custom QR code linked to Linktree, and magnets. I also structured a foundational social strategy and established print-ready templates for seamless production. This comprehensive approach strengthened Bocadillo's brand as a modern, sustainable solution for nutritious catering
Carla Burruel reached out, seeking to bring her vision for Bocadillo to life—a healthy, homemade lunch delivery service designed for South San Diego educators. Bocadillo offers a fresh approach to school functions, large gatherings, and corporate events by focusing on eco-friendly practices, approved district vendors, and vegetarian-based meals. Carla aimed to create an e-commerce platform and brand presence that resonate with her target audience. My contributions included designing a custom mark and iconography series that aligned with Bocadillo’s mission, while enhancing the user experience to simplify ordering. Alongside the website, which I’ve enhanced twice as her business grew, I developed merchandise, business cards, a custom QR code linked to Linktree, and magnets. I also structured a foundational social strategy and established print-ready templates for seamless production. This comprehensive approach strengthened Bocadillo's brand as a modern, sustainable solution for nutritious catering
Carla Burruel reached out, seeking to bring her vision for Bocadillo to life—a healthy, homemade lunch delivery service designed for South San Diego educators. Bocadillo offers a fresh approach to school functions, large gatherings, and corporate events by focusing on eco-friendly practices, approved district vendors, and vegetarian-based meals. Carla aimed to create an e-commerce platform and brand presence that resonate with her target audience. My contributions included designing a custom mark and iconography series that aligned with Bocadillo’s mission, while enhancing the user experience to simplify ordering. Alongside the website, which I’ve enhanced twice as her business grew, I developed merchandise, business cards, a custom QR code linked to Linktree, and magnets. I also structured a foundational social strategy and established print-ready templates for seamless production. This comprehensive approach strengthened Bocadillo's brand as a modern, sustainable solution for nutritious catering
