Carla Burruel reached out, seeking to bring her vision for Bocadillo to life—a healthy, homemade lunch delivery service designed for South San Diego educators. Bocadillo offers a fresh approach to school functions, large gatherings, and corporate events by focusing on eco-friendly practices, approved district vendors, and vegetarian-based meals. Carla aimed to create an e-commerce platform and brand presence that resonate with her target audience. My contributions included designing a custom mark and iconography series that aligned with Bocadillo’s mission, while enhancing the user experience to simplify ordering. Alongside the website, which I’ve enhanced twice as her business grew, I developed merchandise, business cards, a custom QR code linked to Linktree, and magnets. I also structured a foundational social strategy and established print-ready templates for seamless production. This comprehensive approach strengthened Bocadillo's brand as a modern, sustainable solution for nutritious catering