COUCOU









OVERVIEW
OVERVIEW
This isn’t your grandma’s patisserie. It’s a drop. A flex. A full-blown sugar rush wrapped in pink and dipped in butter. Born out of a love for handmade French pastries with edge, COUCOU doesn’t just serve croissants. It serves craveable culture. From crispy corners to colorful, cheeky mascots, everything here has a face, a vibe, and a story. The Crumb Crew’s more than decoration. They’re the mascots of the movement. You don’t just eat COUCOU. You rep it. From tote to tee, box to bite, every piece of the brand is collectible, giftable, wearable, and deliciously unbothered. This is food as a fashion statement. A snack with a street-smart mouth. It’s for people who line up early, mix their fits with their flakiness, and know good design when they taste it. We roll dough. We drop heat. We stay FLAKY AF. Slogan: FLAKY AF. (It’s not just about layers. It’s about the lifestyle.) Mission: To serve fresh baked French pastries with bold flavor and bold character, built for coffee breaks, craveable moments, and people who bring the drip to breakfast.
This isn’t your grandma’s patisserie. It’s a drop. A flex. A full-blown sugar rush wrapped in pink and dipped in butter. Born out of a love for handmade French pastries with edge, COUCOU doesn’t just serve croissants. It serves craveable culture. From crispy corners to colorful, cheeky mascots, everything here has a face, a vibe, and a story. The Crumb Crew’s more than decoration. They’re the mascots of the movement. You don’t just eat COUCOU. You rep it. From tote to tee, box to bite, every piece of the brand is collectible, giftable, wearable, and deliciously unbothered. This is food as a fashion statement. A snack with a street-smart mouth. It’s for people who line up early, mix their fits with their flakiness, and know good design when they taste it. We roll dough. We drop heat. We stay FLAKY AF. Slogan: FLAKY AF. (It’s not just about layers. It’s about the lifestyle.) Mission: To serve fresh baked French pastries with bold flavor and bold character, built for coffee breaks, craveable moments, and people who bring the drip to breakfast.
This isn’t your grandma’s patisserie. It’s a drop. A flex. A full-blown sugar rush wrapped in pink and dipped in butter. Born out of a love for handmade French pastries with edge, COUCOU doesn’t just serve croissants. It serves craveable culture. From crispy corners to colorful, cheeky mascots, everything here has a face, a vibe, and a story. The Crumb Crew’s more than decoration. They’re the mascots of the movement. You don’t just eat COUCOU. You rep it. From tote to tee, box to bite, every piece of the brand is collectible, giftable, wearable, and deliciously unbothered. This is food as a fashion statement. A snack with a street-smart mouth. It’s for people who line up early, mix their fits with their flakiness, and know good design when they taste it. We roll dough. We drop heat. We stay FLAKY AF. Slogan: FLAKY AF. (It’s not just about layers. It’s about the lifestyle.) Mission: To serve fresh baked French pastries with bold flavor and bold character, built for coffee breaks, craveable moments, and people who bring the drip to breakfast.
This isn’t your grandma’s patisserie. It’s a drop. A flex. A full-blown sugar rush wrapped in pink and dipped in butter. Born out of a love for handmade French pastries with edge, COUCOU doesn’t just serve croissants. It serves craveable culture. From crispy corners to colorful, cheeky mascots, everything here has a face, a vibe, and a story. The Crumb Crew’s more than decoration. They’re the mascots of the movement. You don’t just eat COUCOU. You rep it. From tote to tee, box to bite, every piece of the brand is collectible, giftable, wearable, and deliciously unbothered. This is food as a fashion statement. A snack with a street-smart mouth. It’s for people who line up early, mix their fits with their flakiness, and know good design when they taste it. We roll dough. We drop heat. We stay FLAKY AF. Slogan: FLAKY AF. (It’s not just about layers. It’s about the lifestyle.) Mission: To serve fresh baked French pastries with bold flavor and bold character, built for coffee breaks, craveable moments, and people who bring the drip to breakfast.
































