CROCS PRIDE CAMPAIGN

Collaborating with Movetic on the Crocs Pride campaign, Love As You Are, was an inspiring opportunity to elevate LGBTQIA visibility and understanding.

As the only gay member of the team, I brought personal insights to the project, helping shape an authentic campaign that celebrates individuality and self-expression. Working closely with Movetic's creative directors, I produced campaign concepts and guided staging plans for the photoshoots, ensuring a cohesive vision that resonated with the LGBTQIA community. I collaborated with the Crocs team on campaign execution and served as talent acquisition lead, a role that allowed me to bring together friends from Hillcrest, a vibrant LGBTQIA neighborhood in San Diego. Each individual who participated is someone I have connected with through my own journey as a gay member of the community, and each contributed something meaningful and special to Pride. I provided outfit and theme concepts to each model prior to the shoot, facilitating communication as the main point of contact between the talent, Crocs, and Movetic. Love As You Are became a campaign that truly reflected Pride and celebrated the diversity and spirit of the LGBTQIA community.