In collaboration with Red Door Interactive, I partnered on the branding for FairSquare, a national funding company launching a tech-driven sister brand. FairSquare aimed to establish a modern, forward-thinking identity aligned with its mission to innovate within the financial sector. Working closely with the team, I developed a comprehensive range of brand identities to capture this vision. Throughout the process, I presented and pitched concepts to the client, met project deadlines, and collaborated with Red Door Interactive’s business managers to refine each stage through revisions. After finalizing the primary logo, I crafted alternate versions to offer versatility as the website took shape. Upon finalizing the color palette and core brand identity, I focused on creating a storytelling experience through various assets aligned with FairSquare’s mission. From social media templates and swag to large-scale marketing materials, each element was designed to ensure the brand could resonate in multiple formats—enhancing FairSquare’s presence both online and offline.