POST - CREATIVE COMMUNITY
Agency
CAAVA Design
Category
Co-working & Creative Community Space
Co-working & Creative Community Space
Overview
Overview
In partnership and collaboration with Caava Design for Jamie Miller’s vision for POST, I helped bring the brand’s identity to life—an exclusive shared space community designed to inspire ideation and foster creative placemaking. POST’s concept of “stay for a week, live for a year” focuses on offering dynamic environments that include fully furnished suites, coworking spaces, micro-retail units, and curated local food and beverage options. With inspiration drawn from the client's unique approach to coworking and lifestyle spaces, I brought the branding to life, capturing POST's innovative spirit and pairing it with a visual identity anchored in carefully sourced imagery. To build a strong narrative around the POST brand, I created a cohesive design system spanning posters, social media, a monthly publication, and website design. Using a Studio 54-inspired aesthetic, I aimed to unite the creative community within a postmodern context. To reflect the space’s exclusive and avant-garde atmosphere, I selected a sophisticated color palette and paired Balgin Display typography with the clean, versatile Swis721 sans serif, giving the brand a retro yet modern appeal. Each design element was intentionally crafted to complement POST’s ambiance, ensuring a cohesive and welcoming experience for its members.
In partnership and collaboration with Caava Design for Jamie Miller’s vision for POST, I helped bring the brand’s identity to life—an exclusive shared space community designed to inspire ideation and foster creative placemaking. POST’s concept of “stay for a week, live for a year” focuses on offering dynamic environments that include fully furnished suites, coworking spaces, micro-retail units, and curated local food and beverage options. With inspiration drawn from the client's unique approach to coworking and lifestyle spaces, I brought the branding to life, capturing POST's innovative spirit and pairing it with a visual identity anchored in carefully sourced imagery. To build a strong narrative around the POST brand, I created a cohesive design system spanning posters, social media, a monthly publication, and website design. Using a Studio 54-inspired aesthetic, I aimed to unite the creative community within a postmodern context. To reflect the space’s exclusive and avant-garde atmosphere, I selected a sophisticated color palette and paired Balgin Display typography with the clean, versatile Swis721 sans serif, giving the brand a retro yet modern appeal. Each design element was intentionally crafted to complement POST’s ambiance, ensuring a cohesive and welcoming experience for its members.
In partnership and collaboration with Caava Design for Jamie Miller’s vision for POST, I helped bring the brand’s identity to life—an exclusive shared space community designed to inspire ideation and foster creative placemaking. POST’s concept of “stay for a week, live for a year” focuses on offering dynamic environments that include fully furnished suites, coworking spaces, micro-retail units, and curated local food and beverage options. With inspiration drawn from the client's unique approach to coworking and lifestyle spaces, I brought the branding to life, capturing POST's innovative spirit and pairing it with a visual identity anchored in carefully sourced imagery. To build a strong narrative around the POST brand, I created a cohesive design system spanning posters, social media, a monthly publication, and website design. Using a Studio 54-inspired aesthetic, I aimed to unite the creative community within a postmodern context. To reflect the space’s exclusive and avant-garde atmosphere, I selected a sophisticated color palette and paired Balgin Display typography with the clean, versatile Swis721 sans serif, giving the brand a retro yet modern appeal. Each design element was intentionally crafted to complement POST’s ambiance, ensuring a cohesive and welcoming experience for its members.
In partnership and collaboration with Caava Design for Jamie Miller’s vision for POST, I helped bring the brand’s identity to life—an exclusive shared space community designed to inspire ideation and foster creative placemaking. POST’s concept of “stay for a week, live for a year” focuses on offering dynamic environments that include fully furnished suites, coworking spaces, micro-retail units, and curated local food and beverage options. With inspiration drawn from the client's unique approach to coworking and lifestyle spaces, I brought the branding to life, capturing POST's innovative spirit and pairing it with a visual identity anchored in carefully sourced imagery. To build a strong narrative around the POST brand, I created a cohesive design system spanning posters, social media, a monthly publication, and website design. Using a Studio 54-inspired aesthetic, I aimed to unite the creative community within a postmodern context. To reflect the space’s exclusive and avant-garde atmosphere, I selected a sophisticated color palette and paired Balgin Display typography with the clean, versatile Swis721 sans serif, giving the brand a retro yet modern appeal. Each design element was intentionally crafted to complement POST’s ambiance, ensuring a cohesive and welcoming experience for its members.
