NOVITIUM ENERGY

Working alongside Movetic's creative directors, I helped reposition National Energy Partners into Novitium Energy, shaping the brand's identity, purpose, and presence as it evolved from the residential market into the commercial solar sector.

The shift required more than a new name. Novitium needed a brand system that could communicate credibility, technical expertise, and environmental leadership to enterprise clients, where investing in solar is both a financial and reputational decision. My role focused on designing and developing the complete brand system from the ground up. I created the custom logo and wordmark, built the visual identity, and developed a distinctive illustration style that helped separate Novitium from the generic minimalism common throughout the clean energy industry. I also designed the brand guidelines, marketing collateral, print materials, and supporting assets to ensure the identity could scale consistently across every touchpoint. Beyond the brand system, I wireframed and designed the website from end to end before development handoff, creating a seamless digital experience for customers, employees, and partners. To complete the system, I developed motion and animation assets that extended the brand across digital channels and reinforced Novitium's forward-looking vision.