ONZERO

ONEZERO isn’t just sparkling protein water—it’s the future of fitness. Designed with the active individual in mind, ONEZERO combines the power of 20g of clean whey protein with crisp, natural fruit flavors like lemon, pineapple, kiwi, and passion fruit. It’s hydration that fuels recovery, supports performance, and delivers real benefits—without sugar, lactose, or compromise. With a sleek, modern design and a focus on bold, clean ingredients, ONEZERO elevates functional beverages into a lifestyle. The branding process was a deep dive into creating an immersive experience that inspires and empowers the active sports and fitness community. I wanted to push forward with a custom type logo that celebrates the beauty of typography, bringing bold imagery and vibrant design elements together to deliver a holistic brand experience that seamlessly connects with this audience. Every detail—from the advertising and packaging to social frameworks, messaging, photo manipulation, and collateral—was crafted to connect on both a lifestyle and cultural level. Slogan: Drink the Future of Fitness.
 Mission: Elevating fitness through innovation, transparency, and natural performance solutions.
 Fueled by my passion for storytelling, I approached every stage of this project with a focus on crafting a brand narrative that resonates deeply. The result is a bold, modern identity that transforms every sip into a step toward greatness. It captures the evolution of the sports marketing industry, embracing personalized, story-driven branding that connects with today’s active and health-conscious consumer in a powerful way.