PRETZ'D
Agency
CREATIVE EDGE
Category
FOOD
FOOD
OVERVIEW
OVERVIEW
PRETZ'D is not just a pretzel shop—it’s a vibe. Combining classic twists, stuffed creations, and real dough with bold urban street style, I set out to redefine pretzel culture. From snacks to lunch, PRETZ'D transforms cravings into a sensory experience. With a playful ghost mascot, custom illustrations, and fresh flavors, this brand embodies love for storytelling and pushing the boundaries of creativity. I had the opportunity to explore every corner of the brand-building process—strategy, branding, messaging, social frameworks, packaging, and more—bringing a vision to life through dynamic creative expression. Slogan: Street food, with a twist. Mission: Never ghost your cravings. Had an absolute blast building out this bold, modern brand packed with storytelling and a cult-worthy aesthetic.
PRETZ'D is not just a pretzel shop—it’s a vibe. Combining classic twists, stuffed creations, and real dough with bold urban street style, I set out to redefine pretzel culture. From snacks to lunch, PRETZ'D transforms cravings into a sensory experience. With a playful ghost mascot, custom illustrations, and fresh flavors, this brand embodies love for storytelling and pushing the boundaries of creativity. I had the opportunity to explore every corner of the brand-building process—strategy, branding, messaging, social frameworks, packaging, and more—bringing a vision to life through dynamic creative expression. Slogan: Street food, with a twist. Mission: Never ghost your cravings. Had an absolute blast building out this bold, modern brand packed with storytelling and a cult-worthy aesthetic.
PRETZ'D is not just a pretzel shop—it’s a vibe. Combining classic twists, stuffed creations, and real dough with bold urban street style, I set out to redefine pretzel culture. From snacks to lunch, PRETZ'D transforms cravings into a sensory experience. With a playful ghost mascot, custom illustrations, and fresh flavors, this brand embodies love for storytelling and pushing the boundaries of creativity. I had the opportunity to explore every corner of the brand-building process—strategy, branding, messaging, social frameworks, packaging, and more—bringing a vision to life through dynamic creative expression. Slogan: Street food, with a twist. Mission: Never ghost your cravings. Had an absolute blast building out this bold, modern brand packed with storytelling and a cult-worthy aesthetic.
PRETZ'D is not just a pretzel shop—it’s a vibe. Combining classic twists, stuffed creations, and real dough with bold urban street style, I set out to redefine pretzel culture. From snacks to lunch, PRETZ'D transforms cravings into a sensory experience. With a playful ghost mascot, custom illustrations, and fresh flavors, this brand embodies love for storytelling and pushing the boundaries of creativity. I had the opportunity to explore every corner of the brand-building process—strategy, branding, messaging, social frameworks, packaging, and more—bringing a vision to life through dynamic creative expression. Slogan: Street food, with a twist. Mission: Never ghost your cravings. Had an absolute blast building out this bold, modern brand packed with storytelling and a cult-worthy aesthetic.
