PRETZ'D

PRETZ'D is not just a pretzel shop. It's a vibe. Classic twists, stuffed creations, and real dough fused with bold urban street style, redefining pretzel culture one drop at a time.

From snacks to lunch, PRETZ'D transforms cravings into a sensory experience. The playful ghost mascot became the heart of the brand world, a symbol of personality, irreverence, and the kind of cult-worthy identity that earns loyalty before the first bite. Custom illustrations and a tightly crafted visual language push the brand far beyond a menu item and into a full creative universe. I had the opportunity to explore every dimension of the brand-building process: strategy, messaging, social frameworks, packaging, and print. Every deliverable was designed with the same energy the brand represents. Bold. Intentional. Impossible to ignore.