I embarked on my first cross-border freelance project to craft and refresh the brand identity for San Felipe Brewing Company in Baja, Mexico. This freelance project was especially meaningful, as San Felipe has held a special place in my heart since childhood. Nestled between a rugged desert landscape and a palm-lined beach, the brewery is a local favorite, reflecting both the vibrant spirit of San Felipe and the adrenaline of Baja’s off-road racing culture. Known for quality and innovation, San Felipe Brewing Company offers a diverse lineup of handcrafted beers, from bold stouts to refreshing IPAs. The goal was to create an immersive brand experience that taps into the thrill of Baja desert racing and the unique coastal charm of San Felipe. I developed new beer labels for crowlers and growlers, incorporating a flexible sticker application for adding beer details. Each label reflects the rugged, refreshing spirit of San Felipe. Hoodies, T-shirts, and stickers feature desert-inspired designs, while social media updates evoke the area’s unique character. Drawing from the iconic pillars that greet visitors to San Felipe, I used them as a central motif to unify the brand identity, celebrating this Baja gem and its desert charm.